As we all live in an age of technological advances, many processes are undergoing change. Whether we are talking about the digitalization of any company’s management department or discussing recruitment methods. Technological developments in the HR department are changing the ways in which this is done. There was a time when we had to announce a vacancy in our company. Nowadays, we spend most of our free time on social media platforms.
WHY DO HR MANAGERS USE SOCIAL MEDIA PLATFORMS?
It’s because more than 95% of job seekers search for jobs on these social media platforms. On the other hand, there are so many benefits of posting jobs on social media platforms. These types of recruitment are cheaper than traditional recruitment. In addition, recruiting on social media marketplaces allows HR managers to engage with more potential candidates. HR managers, therefore, prefer recruiting from social media marketplaces because it is easier.
Reasons why social media should be included in your recruitment strategy:
Let’s have a look at the reasons why social media marketplaces should be included in your recruitment strategy.
- This approach allows HR managers to easily build their brand.
- It allows candidates to get an employee’s impression of your company.
- With this approach, you can show your values to employees.
- It allows employees to get an idea of your company’s culture and norms.
- Provides a cost-effective approach to recruitment.
From the above reasons, it can be concluded that using social media platforms for recruitment is beneficial.
HOW CAN RECRUITERS USE SOCIAL MEDIA PLATFORMS TO BUILD A STRONG BRAND?
When we come to the discussion of creating a brand that reflects the culture and health of the company. A lot of effort needs to be put into this. Whether we are talking about developing its strategy or discussing its value to HR managers. There are so many advantages that HR managers can take advantage of when building a brand on social media platforms.
1. NARROW YOUR TARGET AUDIENCE:
The first step to making your business a brand is to decide who you will target. In other words, HR managers need to know who their target audience is that they want to influence. In addition, it is important to identify the talents of your target candidates. For this purpose, you can make various compilations on social media platforms. With this approach, you can create content that resonates with your audience with greater impact.
- BUILD YOUR BRAND LIKE A PRO:
We all search before we buy something in the market. Similarly, candidates look for information about a company before applying for a job. In addition, more than 90% of employees choose to leave a company with a good organizational culture. That’s why it’s so important to showcase your company’s norms, culture, and traditions on social media. Post about recent events in your company, company milestones, employee success stories, and more. All these tactics will make your social media presence more credible and powerful.
- TURN YOUR EMPLOYEES INTO BRAND AMBASSADORS:
Employees are the mirror of your company’s policies. So share your employees’ experiences on social media. This approach will give potential applicants a good reason to join your company.
- CONNECT WITH LIKE-MINDED PEOPLE ON SOCIAL MEDIA:
HR managers can create good conversations on social media platforms. Using this approach, they can get to know like-minded people and potential candidates for their job. So it can be said that technology is changing the way recruitment is done in any business module. People™ at this point provides a smart approach to addressing recruitment issues efficiently.
- EXPLORE MORE THAN JUST CVS WITH SOCIAL MEDIA OUTLETS:
We all know that social media is changing the way recruitment is done. By using social media platforms, HR managers can reach more qualified candidates. With this approach, HR managers make their HR systems more valuable. This is because social media makes it easy to check the competence of a given candidate. HR managers can now study the profiles of the candidates who have applied and assess their interests. In addition, employers can find out about their connections. With all this information, HR managers can select the best candidate for the job.
HOW TO START A SOCIAL MEDIA RECRUITMENT PROCESS?
When we come to the discussion of social media selection, there are various reasons for this. The wisdom, effectiveness, and easy-to-research approach allow HR managers to be with the option. Moreover, in any organization, recruitment is one of the most important tasks that HR managers need to make sure is complete. At the same time, HR managers have to deal with the management of many data.
People’s™ HR and payroll system allow an easy and adaptive solution to this problem. HR managers can use it to check applications. They can also use it to sort applications. In addition, we can also store CVs in the bank for future assistance. Therefore, using social media to start the recruitment process becomes easy and smart.
DECIDE ON THE TARGET AUDIENCE:
After deciding on a social media recruitment strategy. The next step is to decide which medium we will use. There are so many social platforms we can use for recruitment. Whether we are talking about LinkedIn, Twitter, or Facebook, they are all designed for this purpose. A common step to follow on all these platforms is to join groups of people who have similar needs to you. In addition, on these social media platforms, you can do a quick search to get different results. You can post messages in the groups of your social media accounts and add a link to your company’s website.
DEVELOP A SHORT DESCRIPTION OF YOUR WEBSITE:
When a candidate comes to your website via a link, they can interact with your website dashboard. There should be all the necessary information for the candidate to understand you. For this purpose, it is mandatory to write a short description of your job on website. In addition, you can make the user experience easier and more efficient if you use the right SEO keywords for your website.
MAKE SURE THE POSTS ARE UNIQUE FOR EACH MEDIUM:
To deliver a great experience to your audience on any platform, use unique job ads for each medium. So make sure you tailor your posts to each platform so you can attract the right candidates.
USE HASHTAGS AND EXTEND YOUR REACH:
Hashtags are the best way to boost search results. It allows users to easily find your posts. In addition, you can improve your user experience by using this approach. Try not to use too many hashtags in your posts so that your post doesn’t look overcrowded. Ideally, use around four to five hashtags per post.
From the above discussion, we can learn how to start the recruitment process on a digital platform. We can also appreciate that it is best to use HR software to manage and integrate all the data. PEOPLE is one of the leading companies offering HR and payroll management solutions for different business sectors. We have served many companies because we keep user friendly approach and are quite efficient in people management. So be sure to contact us so that you too can manage your employees in an easy and smart way.